San Francisco Time / UTC Time


2007-07-02

CURSE you Honda!

Now they've done it. I was writing an email in the kitchen and my son was in the other room watching Nick Jr. I heard the familiar strains of Parliament's "Give Up the Funk (Tear the Roof Off the Sucker)". Something registered in my brain weird: what the hell was Parliament doing on Nick Jr.? I ran into the room to see the end of a Honda ad… for their minivan the Odyssey. The horror! I guess everyone's got their price. I don't know who retained creative control of Parliament's library of tunes, but if it was the media savvy George Clinton, he no doubt sold the rights to use the song to Honda... but kee-rist, did they HAVE to use it for a Minivan? Couldn't they have used it for a slick fast little sportscar (not that it's much better really)? I'm cringing just thinking about it. They were trying to dress this cookie-cutter symbol of suburban sprawl and car culture with psychadelic colors surrounding the car and suggestive shrooms growing all around it, but the fact of the matter is that most people buying this car don't do shrooms, don't listen to psychadelica and don't pimp their minivans out as 70's style mobile love nests. What is Honda thinking? They ruined a perfectly awesome example of funk for a gas-guzzling shitbox. It's a crying shame and the world is a duller place for it. Sorry for the negativity, but this just made me die a little inside.

CURRENT MUSIC: Snoop Dogg, Doggystyle, Who Am I (What's My Name?)

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